Atlanta’s small businesses were hurting; we put over $1 million in resources behind them
During the first several months of the CoVID-19 pandemic, business dried up for many of our partners around Atlanta and the wide-ranging suburbs. The roster you–don’t–want–to–be–on included restaurants, retailers of all kinds, music venues, movie theaters, medical groups, in-home services and more.
Noting the disruption had left local small businesses extremely vulnerable, Cumulus Atlanta vice president and market manager Sean Shannon called on our 76 employees to fulfill one of our core values: We drive small business success.
Can’t lie here. We had a lot of under-used media inventory. And a group of 70 marketers who know how to build brands but were also under-utilized.
Sean directed all resources to the task of creating free advertising for local businesses in need. Every single one of us touched the effort – staff who sell, traffic and reconcile media space; writers, graphics and web designers; audio producers; and our amazing on-air personalities who lend their voice to growing brands every day.