We not only communicate your brand’s value.
We create it.
Put our knowledge of consumer behavior to work for you. We help you craft messaging that uniquely ties the wants and needs of consumers with your campaign objectives. The result? Messaging that alters audience behavior to your advantage, helping you grow share of mind as you grow your share of market.
Our Approach
We are purchase journey experts.
To really understand consumer benefits, you must go beyond simple demographics such as age and gender. We look at contextual factors, from trigger events to purchase journey and decision-making factors, to create messaging that alters the consumer’s path toward your product or service.
Services
A marketing consultancy, integrated advertising agency and creative shop under one roof.
Marketing
Strategy
Business Acumen
We bring a deep domain understanding of your industry so that we can uncover your value equation, leverage consumer trends and deliver on your KPIs.
Marketing Expertise
We develop a situation analysis that powers our understanding of your target and fuels our strategy to deliver your objectives. This analysis includes consideration of trigger events, the purchase journey and decision-making factors that comprise the consumer purchase path.
Benefit-Focused Target Segmentation
Consumers purchase products. But they buy benefits. We tease out those benefits by looking at contextual factors that go far beyond simple age and gender.
People-Based Marketing
Every Device, Every Platform
We deliver messaging to your prospects where they live and work – on the devices they use every day including desktop, mobile, native, social, OTT.
First Party Data
We give you access to data on 250 million people including their device IDs and can identify 350+ data points including marketing preferences and purchase tendencies. Data is sortable across 500+ selects to develop an audience who is open to your message.
Deterministic, Not Probabilistic
Our capabilities enable you to serve display ads to consumers concurrent with email – when your competitors can only re-target. We can also help you increase web site traffic through SEO, SEM/pay-per-click advertising.
Creative & Production
Award Winning Audio
Our team of audio-first professionals writes and produces your commercials, jingles and sonic branding. Top radio talent amplify your brand via content integrations, promotions, endorsements and podcasts.
Custom Web Design
Rather than outsource to multiple vendors, you can work with our Certified UI and UX designers to create business web sites and unique campaign microsites.
Graphic Design & Copywriting
Our full–service creative team develops and designs your content including digital advertising, email packages, social posts and more. To save you time, we also handle publishing to our various platforms.
Media Brands
Nearly 2 million people consume our content weekly. But it’s about more than sheer numbers. We engage with our audiences in a way that they become avid fans of our brands. That level of engagement elevates your message in a powerful way.
Case Studies
Our COVID-19 Response
Small Business Initiative
We have donated $1.5 million in creative services and radio airtime to small businesses struggling to stay afloat during the economic downturn. Grow My GA Business daily features promoted 400+ family-owned and operated businesses and told listeners how to find them.
Check out some of the businesses we helped and how it sounded >>>
Marketing Services
The unprecedented scenario has left business leaders feeling uneasy about their plans. In response, we launched a blog and webinar series presented by Cumulus Media Atlanta VP/Market Manager Sean Shannon. Sean holds an MBA and has marketed through four economic downturns.
Check out our blog and webinar series >>>
Job Board
Looking to hire? Our targeted hiring solution enables your company’s recruiters to reach active and passive job seekers while building your brand. WearehiringATL.com gets the word out via radio commercials, digital ads and a virtual hiring event.
Check out open jobs or add one of your own >>>
Our Team
Sean Shannon
Jeff Rimmer
Liz Smith
Steve Stone
Corey Holtzberg
Devyn Tucker
Janay Griffiths
Deneka Stephens
Louie Diaz
Mike Moore
Axel Lowe
Struggling to grow your business?
Schedule a workshop with our marketing experts.