We not only communicate your brand’s value.
We create it.

Put our knowledge of consumer behavior to work for you. We help you craft messaging that uniquely ties the wants and needs of consumers with your campaign objectives. The result? Messaging that alters audience behavior to your advantage, helping you grow share of mind as you grow your share of market.

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Our Approach

We are purchase journey experts.

To really understand consumer benefits, you must go beyond simple demographics such as age and gender. We look at contextual factors, from trigger events to purchase journey and decision-making factors, to create messaging that alters the consumer’s path toward your product or service.

Services

A marketing consultancy, integrated advertising agency and creative shop under one roof.

Marketing
Strategy

Business Acumen

We bring a deep domain understanding of your industry so that we can uncover your value equation, leverage consumer trends and deliver on your KPIs.

Marketing Expertise

We develop a situation analysis that powers our understanding of your target and fuels our strategy to deliver your objectives. This analysis includes consideration of trigger events, the purchase journey and decision-making factors that comprise the consumer purchase path.

Benefit-Focused Target Segmentation

Consumers purchase products. But they buy benefits. We tease out those benefits by looking at contextual factors that go far beyond simple age and gender.

People-Based Marketing

Every Device, Every Platform

We deliver messaging to your prospects where they live and work – on the devices they use every day including desktop, mobile, native, social, OTT.

First Party Data

We give you access to data on 250 million people including their device IDs and can identify 350+ data points including marketing preferences and purchase tendencies. Data is sortable across 500+ selects to develop an audience who is open to your message.

Deterministic, Not Probabilistic

Our capabilities enable you to serve display ads to consumers concurrent with email – when your competitors can only re-target. We can also help you increase web site traffic through SEO, SEM/pay-per-click advertising.

Creative & Production

Award Winning Audio

Our team of audio-first professionals writes and produces your commercials, jingles and sonic branding. Top radio talent amplify your brand via content integrations, promotions, endorsements and podcasts.

Custom Web Design

Rather than outsource to multiple vendors, you can work with our Certified UI and UX designers to create business web sites and unique campaign microsites.

Graphic Design & Copywriting

Our full–service creative team develops and designs your content including digital advertising, email packages, social posts and more. To save you time, we also handle publishing to our various platforms.

Media Brands

Nearly 2 million people consume our content weekly. But it’s about more than sheer numbers. We engage with our audiences in a way that they become avid fans of our brands. That level of engagement elevates your message in a powerful way.

Case Studies

Jersey Mike's
Academy Sports+Outdoors
Objective

Sell Atlanta Open tickets to people with HHI 100k+

Tactics

Mobile display ads, geofencing of competitors’ stores

Results
- 1,259 store visits across all markets
- ROI averaged 7.8x expenditure across all markets
BB&T
Objective

Sell Atlanta Open tickets to people with HHI 100k+

Tactics

People-based marketing including Email, mobile and desktop display ads, social, matchback to sales

Results
- 145 tickets sold, driving revenue of $11,787
- 1,259 store visits across all markets
- ROI averaged 7.8x expenditure across all markets
- Mobile display ads served to 44,225 people garnered Click Through Rate (CTR) ranging from 3x to 12x the average CTR
- 36% lower Cost Per Click (CPC) than average
Children's Healthcare of Atlanta
Fox Theatre
Rick Case Hyundai & Mitsubishi
Objective

Sell enough cars to overtake the #1 dealership in Georgia

Tactics

Endorsement radio campaigns

Results
- One of out every 2 Mitsubishis sold in Atlanta was a Rick Case vehicle<//li>
- Took the #1 dealership position – where it remained for 18 months straight
Georgia's Own Credit Union

Aesthetics International

Objective

Build a pipeline of qualified leads for hair restoration, this cosmetic surgery center’s latest offering

Tactics

WNNX radio commercials, personality endorsement, event marketing, station ROS and dedicated web page, microsite.

Results

Monthly profits from qualified prospects continue to exceed – campaign expenditure
Visit Florida
Objective

Generate leads to grow the database of people interested in vacationing in Florida

Tactics

Contest on stations across 5 Cumulus markets (Atlanta, Boston, Chicago, Dallas and Houston), email, social, desktop and mobile display

Results
- Nearly 500,000 people reached
- Click Through Rates (CTR) 5x the average
- 25.6% lower Cost per Click (CPC) than average
Department of Behavioral Health & Developmental Disabilities
Objective

Reach teenagers and young adults to heighten their knowledge of suicide prevention

Tactics

Display ads and geofencing

Results
- 3,268,370 impressions
- Click Through Rate (CTR) 3.5x the average
National Tutoring Association
Santa Rosa Tourist Department
Wild Wing Cafe
Nile Women's Healthcare

Our COVID-19 Response

Small Business Initiative

We have donated $1.5 million in creative services and radio airtime to small businesses struggling to stay afloat during the economic downturn. Grow My GA Business daily features promoted 400+ family-owned and operated businesses and told listeners how to find them.

Check out some of the businesses we helped and how it sounded >>>

Marketing Services

The unprecedented scenario has left business leaders feeling uneasy about their plans. In response, we launched a blog and webinar series presented by Cumulus Media Atlanta VP/Market Manager Sean Shannon. Sean holds an MBA and has marketed through four economic downturns.

Check out our blog and webinar series >>>

Job Board

Looking to hire? Our targeted hiring solution enables your company’s recruiters to reach active and passive job seekers while building your brand. WearehiringATL.com gets the word out via radio commercials, digital ads and a virtual hiring event.

Check out open jobs or add one of your own >>>

Our Team

Sean Shannon

Vice President, Market Manager

Bio

Business consultant and consumer behavior expert. Sean’s passion is developing and guiding 50+ Cumulus Atlanta professional marketers on how to turn your company’s problems into profitable game-changing ideas. He holds an MBA and has deep domain experience in all aspects of marketing from market identification to target segmentation and plan implementation.

Jeff Rimmer

Digital Sales Manager

Bio

Jeff loves to brainstorm new ideas that can help you expand your digital footprint while consistently engaging your audience. He has 20 years of experience building cross-media strategies, leading startups from the ground up and driving corporations through new digital initiatives and growth. He also leads our team in digital and google marketing training.

Liz Smith

Creative Director

Bio

Liz leads our creative and production teams in effectively and consistently delivering your message to audiences across all platforms. She also works closely with account managers to understand your brand strategy, campaign objectives, success metrics and the consumer journey. Liz has been a writer and creative director at media companies and nationally recognized ad agencies.

Steve Stone

Audio Designer

Bio

Idea man, award-winning writer, musician, multi-instrumentalist, technical master and certified audio geek, Steve directs production of your commercials, jingles and sonic brands. He works to make your brand sound world-class, but for a much lower expenditure. Steve’s career spans nearly 20 years in audio production. He has worked in Atlanta for 10 years, the last four with Cumulus Atlanta.

Corey Holtzberg