The Bert Show works for advertisers
We’re celebrating the 20th anniversary of The Bert Show here on our own Q997. The show leads radio station ratings in cities across America, but calls this station home. Brands that air on The Bert Show appear in front of Atlanta’s largest audience of women 25-54. That drives results. And the power of endorsement by this cast are a proven pathway to success. Interested in connecting your brand to this entertainment powerhouse and loyal listeners? Contact Q997 direct of sales Randy Rains. Radio Ink breaks down why the show works so well.
Our brand managers, audiences and you
One of the biggest pop culture moments in years happened when a guy – riding a skateboard, drinking Ocean Spray cranberry juice, listening to the Fleetwood Mac classic “Dreams” – instantly blew up.
Q99.7 programming director and brand manager Louie Diaz immediately put the song into rotation alongside Post Malone and The Weeknd. And Rock 100.5 morning crew Bailey & Southside landed a prime-time interview with Nathan Apodaca, the video’s creator.
Think about it: Two very different audiences of the same mind, at the same time. Which doesn’t often happen. But at Cumulus Atlanta, we have some of the best brand managers in the business. They know what connects with their audiences. And their knowledge influences peers around the country. After Louie gave “Dreams” a few spins, Top 40 stations across the nation added the song to their playlists, too.
Want to explore opportunities for placing your brand at the center of what’s happening now? Contact Us
Atlanta’s small businesses were hurting; we put over $1 million in resources behind them
During the first several months of the CoVID-19 pandemic, business dried up for many of our partners around Atlanta and the wide-ranging suburbs. The roster you–don’t–want–to–be–on included restaurants, retailers of all kinds, music venues, movie theaters, medical groups, in-home services and more.
Noting the disruption had left local small businesses extremely vulnerable, Cumulus Atlanta vice president and market manager Sean Shannon called on our 76 employees to fulfill one of our core values: We drive small business success.
Can’t lie here. We had a lot of under-used media inventory. And a group of 70 marketers who know how to build brands but were also under-utilized.
Sean directed all resources to the task of creating free advertising for local businesses in need. Every single one of us touched the effort – staff who sell, traffic and reconcile media space; writers, graphics and web designers; audio producers; and our amazing on-air personalities who lend their voice to growing brands every day.
Driving Through The Fog – Marketing in Times of Economic Disruption
Key to building effective ads during a downturn? Tailor your tactics. This webinar discusses how you can grow share when your competition goes quiet, and drive ROI by understanding the four types of consumers and purchases.