We not only communicate your brand’s value.
We create it.

Put our knowledge of consumer behavior to work for you. We help you craft messaging that uniquely ties the wants and needs of consumers with your campaign objectives. The result? Messaging that alters audience behavior to your advantage, helping you grow share of mind as you grow your share of market.

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Our Approach

We are purchase journey experts.

To really understand consumer benefits, you must go beyond simple demographics such as age and gender. We look at contextual factors, from trigger events to purchase journey and decision-making factors, to create messaging that alters the consumer’s path toward your product or service.  

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Services

A marketing consultancy, integrated advertising agency and creative shop under one roof. 

Marketing
Strategy

Business Acumen

We bring a deep domain understanding of your industry so that we can uncover your value equation, leverage consumer trends and deliver on your KPIs.

Marketing Expertise

We develop a situation analysis that powers our understanding of your target and fuels our strategy to deliver your objectives. This analysis includes consideration of trigger events, the purchase journey and decision-making factors that comprise the consumer purchase path.

Benefit-Focused Target Segmentation

Consumers purchase products. But they buy benefits. We tease out those benefits by looking at contextual factors that go far beyond simple age and gender.

People-Based Marketing

Every Device, Every Platform

We deliver messaging to your prospects where they live and work – on the devices they use every day including desktop, mobile, native, social, OTT.

First Party Data

We give you access to data on 250 million people including their device IDs and can identify 350+ data points including marketing preferences and purchase tendencies. Data is sortable across 500+ selects to develop an audience who is open to your message.

Deterministic, Not Probabilistic

Our capabilities enable you to serve display ads to consumers concurrent with email – when your competitors can only re-target. We can also help you increase web site traffic through SEO, SEM/pay-per-click advertising.

Creative & Production

Award Winning Audio

Our team of audio-first professionals writes and produces your commercials, jingles and sonic branding. Top radio talent amplify your brand via content integrations, promotions, endorsements and podcasts.

Custom Web Design

Rather than outsource to multiple vendors, you can work with our Certified UI and UX designers to create business web sites and unique campaign microsites.

Graphic Design & Copywriting

Our fullservice creative team develops and designs your content including digital advertising, email packages, social posts and more. To save you time, we also handle publishing to our various platforms.

Media Brands

Nearly 2 million people consume our content weekly. But it’s about more than sheer numbers. We engage with our audiences in a way that they become avid fans of our brands. That level of engagement elevates your message in a powerful way. 

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Our Work

Our Team

Business consultant and consumer behavior expert. Sean’s passion is developing and guiding 50  Cumulus Atlanta professional marketers on how to turn your company’s problems into profitable game-changing ideas. He holds an MBA and has deep domain experience in all aspects of marketing from market identification to target segmentation and plan implementation.

Sean Shannon

Business consultant and consumer behavior expert. Sean’s passion is developing and guiding 50+ Cumulus Atlanta professional marketers on how to turn your company’s problems into profitable game-changing ideas. He holds an MBA and has deep domain experience in all aspects of marketing from market identification to target segmentation and plan implementation.
With her unmatched knowledge of our audiences and content, Jill creates opportunities to grow your company’s revenue. She is a continuous source of unique ways to integrate your brand with our own fan favorites. Jill works hand-in-hand with your account team and across the broader organization to ensure your advertising dollars are multiplied. She has been with Cumulus Atlanta since 2011.

Jill Bernhardt

With her unmatched knowledge of our audiences and content, Jill creates opportunities to grow your company’s revenue. She is a continuous source of unique ways to integrate your brand with our own fan favorites. Jill works hand-in-hand with your account team and across the broader organization to ensure your advertising dollars are multiplied. She has been with Cumulus Atlanta since 2011.
Known for her strategic vision, positive attitude and fostering of teamwork, Vickki delivers business solutions to our clients’ problems. She maximizes your investment by collaborating with marketing, sponsorship, promotions, events, publicity and programming. Vickki has worked as a sales executive for more than 25 years – 17 of those with Cumulus Atlanta.

Vickki Shelton

Known for her strategic vision, positive attitude and fostering of teamwork, Vickki delivers business solutions to our clients’ problems. She maximizes your investment by collaborating with marketing, sponsorship, promotions, events, publicity and programming. Vickki has worked as a sales executive for more than 25 years – 17 of those with Cumulus Atlanta.
Dom is uniquely qualified to evaluate results from all your campaigns. He has extensive experience in both traditional and digital, is Google Certified in AdWords Search and is a subject matter expert in automotive marketing and advertising. Previously, Dom worked with C-level executives at BMW, MINI, Mercedes-Benz, Kia, Mazda, Porsche and GM on revenue-producing programs.

Dominick Comella

Dom is uniquely qualified to evaluate results from all your campaigns. He has extensive experience in both traditional and digital, is Google Certified in AdWords Search and is a subject matter expert in automotive marketing and advertising. Previously, Dom worked with C-level executives at BMW, MINI, Mercedes-Benz, Kia, Mazda, Porsche and GM on revenue-producing programs.
Joyce manages all business and administrative aspects of the organization. She oversees staff responsible for campaign compliance, from your initial purchase order to verification and billing. She also handles hiring and training for the group and coordinates administrative staff. Joyce knows the ins and outs of this business; she has built a career with Cumulus Atlanta.

Joyce Murray

Joyce manages all business and administrative aspects of the organization. She oversees staff responsible for campaign compliance, from your initial purchase order to verification and billing. She also handles hiring and training for the group and coordinates administrative staff. Joyce knows the ins and outs of this business; she has built a career with Cumulus Atlanta.
An original member of 99X – the station that revolutionized Rock in Atlanta and around the nation – Axel knows how to catch lightning in a bottle. And he’s hard at work on that again. But it’s more than the music. Though Axel has an encyclopedic knowledge of music. He also knows Rock audience behavior so well, he can pinpoint exactly where to insert your brand for maximum ROI.

Axel Lowe

An original member of 99X – the station that revolutionized Rock in Atlanta and around the nation – Axel knows how to catch lightning in a bottle. And he’s hard at work on that again. But it’s more than the music. Though Axel has an encyclopedic knowledge of music. He also knows Rock audience behavior so well, he can pinpoint exactly where to insert your brand for maximum ROI.
A Cumulus corporate leader of Contemporary formats, Louie has his finger on the pulse of Instagram, SnapChat and Tik-Tok Nations. His knowledge of Gen Z consumption patterns – and that of their Moms – enables you to create one-of-a-kind connections on the platform of the moment.  Louie’s insights into pop culture and today’s blazing speed of change drive success for aspirational brands needing to gain traction and established brands wishing to thrive.

Louie Diaz

A Cumulus corporate leader of Contemporary formats, Louie has his finger on the pulse of Instagram, SnapChat and Tik-Tok Nations. His knowledge of Gen Z consumption patterns – and that of their Moms – enables you to create one-of-a-kind connections on the platform of the moment. Louie’s insights into pop culture and today’s blazing speed of change drive success for aspirational brands needing to gain traction and established brands wishing to thrive.
Mike has 25 years’ experience programming Country music stations from coast to coast, north to south, and with a stop in Nashville. He has intelligence about the Country audience that you cannot buy in a report. Mike will take the time to sit down and talk over your brand’s problems. And to help solve them, will create opportunities to engage and deploy the New Country 101-FIVE community.

Mike Moore

Mike has 25 years’ experience programming Country music stations from coast to coast, north to south, and with a stop in Nashville. He has intelligence about the Country audience that you cannot buy in a report. Mike will take the time to sit down and talk over your brand’s problems. And to help solve them, will create opportunities to engage and deploy the New Country 101-FIVE community.
For over 25 years, Mike has dreamed up, executed and managed events that marry our clients’ brands to our ardent fan bases. He partners with your staff and Cumulus sales to understand your objectives. He may then create and oversee a new event or recommend a participation level in popular recurring events – whatever best delivers return on your investment.

Mike Kee

For over 25 years, Mike has dreamed up, executed and managed events that marry our clients’ brands to our ardent fan bases. He partners with your staff and Cumulus sales to understand your objectives. He may then create and oversee a new event or recommend a participation level in popular recurring events – whatever best delivers return on your investment.
Laura coordinates everything that happens when your brand engages directly with our audiences – from on-air and on-line giveaways that provide immediate product sampling, to events that drive our stations’ fans to your place of business. She collaborates with your account team on objectives and how to allocate even the smallest budget for maximum impact.

Laura Trivett

Laura coordinates everything that happens when your brand engages directly with our audiences – from on-air and on-line giveaways that provide immediate product sampling, to events that drive our stations’ fans to your place of business. She collaborates with your account team on objectives and how to allocate even the smallest budget for maximum impact.
Liz leads our creative and production teams in effectively and consistently delivering your message to audiences across all platforms. She also works closely with account managers to understand your brand strategy, campaign objectives, success metrics and the consumer journey. Liz has been a writer and creative director at media companies and nationally recognized ad agencies.

Liz Smith

Liz leads our creative and production teams in effectively and consistently delivering your message to audiences across all platforms. She also works closely with account managers to understand your brand strategy, campaign objectives, success metrics and the consumer journey. Liz has been a writer and creative director at media companies and nationally recognized ad agencies.
Idea man, award-winning writer, musician, multi-instrumentalist, technical master and certified audio geek, Steve directs production of your commercials, jingles and sonic brands. He works to make your brand sound world-class, but for a much lower expenditure. Steve’s career spans nearly 20 years in audio production. He has worked in Atlanta for 10 years, the last four with Cumulus Atlanta.

Steve Stone

Idea man, award-winning writer, musician, multi-instrumentalist, technical master and certified audio geek, Steve directs production of your commercials, jingles and sonic brands. He works to make your brand sound world-class, but for a much lower expenditure. Steve’s career spans nearly 20 years in audio production. He has worked in Atlanta for 10 years, the last four with Cumulus Atlanta.
Corey bends listeners’ ears with your brand’s unique tone – from the humorous to the sublime, and every emotion in between. He writes, sound designs and produces powerful commercials. Corey is also a diverse and talented voice actor who has produced work for clients around the world since 2003. He joined Cumulus Atlanta as assistant production director in 2016.

Corey Holtzberg

Corey bends listeners’ ears with your brand’s unique tone – from the humorous to the sublime, and every emotion in between. He writes, sound designs and produces powerful commercials. Corey is also a diverse and talented voice actor who has produced work for clients around the world since 2003. He joined Cumulus Atlanta as assistant production director in 2016.
Custom web sites and landing pages enable you to track campaign response while building your brand in the digital space. Devyn handles everything web from front-end development and UI/UX design to wireframing, prototyping and coding. He is Google Certified in Ad Manager and Analytics and skilled in HTML, CSS, JavaScript, WordPress, CPanel, Adobe Suite and Microsoft Office Suite.

Devyn Tucker

Custom web sites and landing pages enable you to track campaign response while building your brand in the digital space. Devyn handles everything web from front-end development and UI/UX design to wireframing, prototyping and coding. He is Google Certified in Ad Manager and Analytics and skilled in HTML, CSS, JavaScript, WordPress, CPanel, Adobe Suite and Microsoft Office Suite.
Janay communicates your brand visually. She is a graphic designer and illustrator influenced by a love of new cultural experiences. Janay designs our clients’ advertising, email packages, logos, brand identity programs, signage and more. Her skillset includes Adobe Illustrator, Photoshop, InDesign and After Effects, HTML, CSS, WordPress, Sketch and Microsoft Office Suite.

Janay Griffiths

Janay communicates your brand visually. She is a graphic designer and illustrator influenced by a love of new cultural experiences. Janay designs our clients’ advertising, email packages, logos, brand identity programs, signage and more. Her skillset includes Adobe Illustrator, Photoshop, InDesign and After Effects, HTML, CSS, WordPress, Sketch and Microsoft Office Suite.

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