We not only communicate your brand’s value.
We create it.

Put our knowledge of consumer behavior to work for you. We help you craft messaging that uniquely ties the wants and needs of consumers with your campaign objectives. The result? Messaging that alters audience behavior to your advantage, helping you grow share of mind as you grow your share of market.

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Our Approach

To really understand consumer benefits, you must go beyond simple demographics such as age and gender. We look at contextual factors, from trigger events to purchase journey and decision-making, to create messaging that alters the consumer’s purchase path toward your product or service.

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Services

Our marketing and advertising solutions turn your business problems into game-changing ideas that deliver ROI.

Marketing
Strategy

Business Acumen

We bring a deep domain understanding of your industry so that we can uncover your value equation, leverage consumer trends and deliver on your KPIs.

Marketing Expertise

We develop a situation analysis that powers our understanding of your target and fuels our strategy to deliver your objectives. This analysis includes consideration of trigger events, the purchase journey and decision-making factors that comprise the consumer purchase path.

Benefit-Focused Target Segmentation

Consumers purchase products. But they buy benefits. We tease out those benefits by looking at contextual factors that go far beyond simple age and gender.

People-Based Marketing

Every Device, Every Platform

We deliver messaging to your prospects where they live and work – on the devices they use every day including desktop, mobile, native, social, OTT.

First Party Data

We give you access to data on 250 million people including their device IDs and can identify 350+ data points including marketing preferences and purchase tendencies. Data is sortable across 500+ selects to develop an audience who is open to your message.

Deterministic, Not Probabilistic

Our capabilities enable you to serve display ads to consumers concurrent with Email – when your competitors can only re-target. We can also help you increase web site traffic through SEO, SEM/pay-per-click advertising.

Creative & Production

Award Winning Audio

Our team of audio-first professionals writes and produces your commercials, jingles and sonic branding. Top radio talent heighten your business’s profile via content integrations, co-branded promotions, endorsements and podcasts.

Custom Web Design

Rather than outsource to multiple vendors, you can work with our Certified UI and UX designers to create business web sites and unique campaign microsites.

Graphic Design & Copywriting

Our full-service creative team develops and designs your content including banner advertising, dedicated web pages, emails and more. To save you time, we also handle publishing to our various platforms.

Media Brands

Reach 1,842,500 Consumers Weekly, 40% of Atlanta Radio Listeners.

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Our Work

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)

Children's Healthcare of Atlanta

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)
Sold 950 tickets to “Rent” opening night, nearly double sales expectations

Fox Theatre

Sold 950 tickets to “Rent” opening night, nearly double sales expectations
Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Rick Case

Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle
Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)

Children's Healthcare of Atlanta

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)
Sold 950 tickets to “Rent” opening night, nearly double sales expectations

Fox Theatre

Sold 950 tickets to “Rent” opening night, nearly double sales expectations
Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Rick Case

Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle
Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)

Children's Healthcare of Atlanta

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)
Sold 950 tickets to “Rent” opening night, nearly double sales expectations

Fox Theatre

Sold 950 tickets to “Rent” opening night, nearly double sales expectations
Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Rick Case

Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Our Team

Add these skillsets to your marketing team.

Marketing advisor and consumer behavior expert. Sean is an MBA with specialties in target segmentation and plan implementation.

Sean Shannon

Marketing advisor and consumer behavior expert. Sean is an MBA with specialties in target segmentation and plan implementation.
Master of proposals that deliver client results. Jill is knowledgeable and passionate about radio and its myriad of marketing opportunities.

Jill Bernhardt

Master of proposals that deliver client results. Jill is knowledgeable and passionate about radio and its myriad of marketing opportunities.
Experienced at understanding clients’ needs, providing solutions that meet them and delivering proof of campaign performance and accountability.

Vickki Shelton

Experienced at understanding clients’ needs, providing solutions that meet them and delivering proof of campaign performance and accountability.
Staff expert on People-Based Marketing and Google Ads certified professional, Dom excels at strategic planning and project management.

Dominick Comella

Staff expert on People-Based Marketing and Google Ads certified professional, Dom excels at strategic planning and project management.
A corporate leader of contemporary formats, Louie is an expert in consumers of all ages and how they connect with our media brands.

Louie Diaz

A corporate leader of contemporary formats, Louie is an expert in consumers of all ages and how they connect with our media brands.
An avid partner with sales who knows how to marry brands to the New Country 101-FIVE community.

Mike Moore

An avid partner with sales who knows how to marry brands to the New Country 101-FIVE community.
One of Atlanta’s original rock DJs, Axel continues to help local brands rock results.

Axel Lowe

One of Atlanta’s original rock DJs, Axel continues to help local brands rock results.
Knows everyone and everything about north Georgia. Like which venues are best suited for which artists. The best spot in the room for your brand. What size megaphone you’re going to need. And where to find a fire truck.

Mike Kee

Knows everyone and everything about north Georgia. Like which venues are best suited for which artists. The best spot in the room for your brand. What size megaphone you’re going to need. And where to find a fire truck.
Bringing the sizzle, the swag and the crowds to station events and promotions that overdeliver for your brand. Every. Single. Time.

Laura Trivett

Bringing the sizzle, the swag and the crowds to station events and promotions that overdeliver for your brand. Every. Single. Time.
Communications strategist and award-winning copywriter with experience in all media, but with special heart for the spoken word.

Liz Smith

Communications strategist and award-winning copywriter with experience in all media, but with special heart for the spoken word.
Award-winning producer, jingle writer, copywriter, multi-instrumentalist and overall audio geek.

Steve Stone

Award-winning producer, jingle writer, copywriter, multi-instrumentalist and overall audio geek.

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Contact

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