We not only communicate your brand’s value.
We create it.

Let us put our knowledge of consumer behavior to work for you. We’ll help you craft messaging that uniquely ties the wants and needs of consumers with your campaign objectives. The result? Messaging that alters audience behavior to your advantage, helping you grow share.

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Our Approach

Powerful solutions deliver ROI and turn your problems into game-changing ideas.

We learn your business and your problems through an extensive needs assessment. Then we apply our team’s expertise in consumer thinking and purchase behavior to develop your singular messaging strategy. Finally, we deploy that strategy across our broadcast, digital and social advertising channels and events.

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Services

Introduce your brand to millions of potential customers via seamless cross-platform campaign execution.

Marketing Strategy

Business Acumen

Understanding of your industry, value equation, KPIs, audience trends

Marketing Acumen

Situation, objectives, target segmentation, positioning, purchase path, trigger events, decision-making factors

Benefit-focused target segmentation

Age, gender, products purchased, context of purchases, benefits derived

People Based Marketing

First Party Data

250 million people sortable across 500+ selects, device ID’s, preferences, tendencies

Superior Development

Ability to serve display ads when competitors can only retarget: Desktop, mobile, native, social, OTT

Search Optimization

SEM/PPC services, SEO management

Creative + Production

Copywriting

Live on-air content integrations, co-branded promotions, podcasts, on-air and digital advertising

Audio Production

Commercials, endorsements, PSAs, custom jingles, sonic branding, voice actors, voice-overs

Digital Design

Digital advertising, web site/microsite design, certified UI/UX expertise

Media Brands

Reach 1,842,500 Consumers Weekly, 40% of Atlanta Radio Listeners.

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Media Brands

Reach 1,842,500 Consumers Weekly, 40% of Atlanta Radio Listeners.

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Media Brands

Reach 1,842,500 Consumers Weekly, 40% of Atlanta Radio Listeners.

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nc
rock2
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99x

Our Work

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)

Children's Healthcare of Atlanta

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)
Sold 950 tickets to “Rent” opening night, nearly double sales expectations

Fox Theatre

Sold 950 tickets to “Rent” opening night, nearly double sales expectations
Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Rick Case

Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle
Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)

Children's Healthcare of Atlanta

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)
Sold 950 tickets to “Rent” opening night, nearly double sales expectations

Fox Theatre

Sold 950 tickets to “Rent” opening night, nearly double sales expectations
Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Rick Case

Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle
Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)

Children's Healthcare of Atlanta

Annual Radiothon and Benefit Concert raised $218,829 in 2019 and more than $1,200,000 (2015-2019)
Sold 950 tickets to “Rent” opening night, nearly double sales expectations

Fox Theatre

Sold 950 tickets to “Rent” opening night, nearly double sales expectations
Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Rick Case

Campaigns resulted in brand becoming the #1 Hyundai and Mitsubishi dealer in Georgia; it remained there for 18 months straight. One out of every two Mitsubishis sold in Atlanta was a Rick Case vehicle

Our Team

Add these skillsets to your marketing team.

Marketing advisor and consumer behavior expert. Sean is an MBA with specialties in target segmentation and plan implementation.

Sean Shannon

Marketing advisor and consumer behavior expert. Sean is an MBA with specialties in target segmentation and plan implementation.
Master of proposals that deliver client results. Jill is knowledgeable and passionate about radio and its myriad of marketing opportunities.

Jill Bernhardt

Master of proposals that deliver client results. Jill is knowledgeable and passionate about radio and its myriad of marketing opportunities.
Experienced at understanding clients’ needs, providing solutions that meet them and delivering proof of campaign performance and accountability.

Vickki Shelton

Experienced at understanding clients’ needs, providing solutions that meet them and delivering proof of campaign performance and accountability.
Staff expert on People-Based Marketing and Google Ads certified professional, Dom excels at strategic planning and project management.

Dominick Comella

Staff expert on People-Based Marketing and Google Ads certified professional, Dom excels at strategic planning and project management.
A corporate leader of contemporary formats, Louie is an expert in consumers of all ages and how they connect with our media brands.

Louie Diaz

A corporate leader of contemporary formats, Louie is an expert in consumers of all ages and how they connect with our media brands.
An avid partner with sales who knows how to marry brands to the New Country 101-FIVE community.

Mike Moore

An avid partner with sales who knows how to marry brands to the New Country 101-FIVE community.
One of Atlanta’s original rock DJs, Axel continues to help local brands rock results.

Axel Lowe

One of Atlanta’s original rock DJs, Axel continues to help local brands rock results.
Knows everyone and everything about north Georgia. Like which venues are best suited for which artists. The best spot in the room for your brand. What size megaphone you’re going to need. And where to find a fire truck.

Mike Kee

Knows everyone and everything about north Georgia. Like which venues are best suited for which artists. The best spot in the room for your brand. What size megaphone you’re going to need. And where to find a fire truck.
Bringing the sizzle, the swag and the crowds to station events and promotions that overdeliver for your brand. Every. Single. Time.

Laura Trivett

Bringing the sizzle, the swag and the crowds to station events and promotions that overdeliver for your brand. Every. Single. Time.
Communications strategist and award-winning copywriter with experience in all media, but with special heart for the spoken word.

Liz Smith

Communications strategist and award-winning copywriter with experience in all media, but with special heart for the spoken word.
Award-winning producer, jingle writer, copywriter, multi-instrumentalist and overall audio geek.

Steve Stone

Award-winning producer, jingle writer, copywriter, multi-instrumentalist and overall audio geek.

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Contact

Let’s get in touch.