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We not only communicate your brand’s value.
We create it.

Let us put our knowledge of consumer behavior to work for you. We’ll help you craft messaging that uniquely ties the wants and needs of consumers with your campaign objectives. The result? Messaging that alters audience behavior to your advantage, helping you grow share.

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Our Approach

Powerful solutions deliver ROI and turn your problems into game-changing ideas.

We learn your business and your problems through an extensive needs assessment. Then we apply our team’s expertise in consumer thinking and purchase behavior to develop your singular messaging strategy. Finally, we deploy that strategy across our broadcast, digital and social advertising channels and events.

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Services

Introduce your brand to millions of potential customers via seamless cross-platform campaign execution.

Marketing Strategy

Business Acumen

Understanding of your industry, value equation, KPIs, audience trends

Marketing Acumen

Situation, objectives, target segmentation, positioning, purchase path, trigger events, decision-making factors

Benefit-focused target segmentation

Age, gender, products purchased, context of purchases, benefits derived

Creative + Production

Copywriting and production by a team of audio-first professionals

Custom jingles and sonic branding

Web site and microsite design – certified UI, UX expertise

Graphic design

Content development

Digital publishing

Digital

Messaging via the devices and platforms your prospects use every day

First Party Data on 250 million people sortable across 500+ selects Device ID’s, Marketing preferences and tendencies

Ability to serve display ads when competitors can only retarget

Desktop, Mobile, Native, Social, OTT

SEM/PPC Services, SEO Management

Our Media Brands

Reach 1,842,500 Consumers Weekly, 40% of Atlanta Radio Listeners.

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Our Work

Our Team

Add these skillsets to your marketing team.

Marketing advisor and consumer behavior expert. Sean is an MBA with specialties in target segmentation and plan implementation.

Sean Shannon

Marketing advisor and consumer behavior expert. Sean is an MBA with specialties in target segmentation and plan implementation.
Master of proposals that deliver client results. Jill is knowledgeable and passionate about radio and its myriad of marketing opportunities.

Jill Bernhardt

Master of proposals that deliver client results. Jill is knowledgeable and passionate about radio and its myriad of marketing opportunities.
Experienced at understanding clients’ needs, providing solutions that meet them and delivering proof of campaign performance and accountability.

Vickki Shelton

Experienced at understanding clients’ needs, providing solutions that meet them and delivering proof of campaign performance and accountability.
Staff expert on People-Based Marketing and Google Ads certified professional, Dom excels at strategic planning and project management.

Dominick Comella

Staff expert on People-Based Marketing and Google Ads certified professional, Dom excels at strategic planning and project management.
A corporate leader of contemporary formats, Louie is an expert in consumers of all ages and how they connect with our media brands.

Louie Diaz

A corporate leader of contemporary formats, Louie is an expert in consumers of all ages and how they connect with our media brands.
An avid partner with sales who knows how to marry brands to the New Country 101-FIVE community.

Mike Moore

An avid partner with sales who knows how to marry brands to the New Country 101-FIVE community.
One of Atlanta’s original rock DJs, Axel continues to help local brands rock results.

Axel Lowe

One of Atlanta’s original rock DJs, Axel continues to help local brands rock results.
Knows everyone and everything about north Georgia. Like which venues are best suited for which artists. The best spot in the room for your brand. What size megaphone you’re going to need. And where to find a fire truck.

Mike Kee

Knows everyone and everything about north Georgia. Like which venues are best suited for which artists. The best spot in the room for your brand. What size megaphone you’re going to need. And where to find a fire truck.
Bringing the sizzle, the swag and the crowds to station events and promotions that overdeliver for your brand. Every. Single. Time.

Laura Trivett

Bringing the sizzle, the swag and the crowds to station events and promotions that overdeliver for your brand. Every. Single. Time.
Communications strategist and award-winning copywriter with experience in all media, but with special heart for the spoken word.

Liz Smith

Communications strategist and award-winning copywriter with experience in all media, but with special heart for the spoken word.
Award-winning producer, jingle writer, copywriter, multi-instrumentalist and overall audio geek.

Steve Stone

Award-winning producer, jingle writer, copywriter, multi-instrumentalist and overall audio geek.

Blog

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The Bert Show works for advertisers

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Audience in small classroom. Adult students listen to professor. Group of professionals in audience listening to speaker. Rear view sitting people, business concept.

Our brand managers, audiences and you

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Contact

Let’s get in touch.